Bedding in new tools and UGC campaigns

At QVC UK customer engagement and fostering a sense of community were key objectives for the social channels and it was decided that the best way to help generate more engagement from the already active audience would be via user generated content. Our followers had already demonstrated a propensity towards sharing images of their QVCContinue reading “Bedding in new tools and UGC campaigns”

Taking the plunge

A little over 13 years ago I started my first job of any real substance as a maternity-cover copywriter for a well-known retailer. I won’t mention them here but if you’ve a little tenacity and upwards of 60 seconds’ research time to spare, I dare say you’re only a few clicks away from cracking thatContinue reading “Taking the plunge”