Social media

QVC UK

For seven years I was responsible for planning and publishing the organic social media content for all of QVC UK’s Facebook, Twitter/X, Instagram, Pinterest and YouTube channels. I also took the lead on recording the analytics data for all of the platforms and reporting regularly on the performance of our content. I worked with social media publishing and analytics tools such as Hootsuite, Lithium, Iconosquare, Curalate, and Grabyo, as well as IBM Coremetrics, Google Analytics and Brandwatch. Read more about my team’s user generated content campaign created using Curalate.

Twitter post with a collage of home decor images. The text reads, "Inspired to create your spring home? Explore more of our collection online and don't forget to tag us and use the hashtag #myqvcfind - we love seeing them!"
@QVCUK Instagram post with a video displaying beauty products overlaid with the text "#MYQVCFIND" - the caption reads, "We adore seeing your #myqvcfind pictures! Here's a few of our highlights from the last few months. Want to get featured? Simply upload your picture on Instagram and make sure to tag us and use the hashtag."

Make Votes Matter

Some examples from my volunteer social media management role with Make Votes Matter – I primarily planned and created content for their Facebook page but also provided pieces for the Twitter/X account and community management support for event days. In the examples below I created the imagery (using brand assets and online imagery) in Canva as well as writing the copy.

Facebook post featuring an image from the US version of 'The Office' with the characters Jim, Pam and Roy labelled as 'Proportional Representation', 'UK Electorate' and 'First Past The Post' respectively. The post text reads, "Can we just skip to the happily ever after part?"
Facebook post with a Make Votes Matter-branded image with the text, "PR makes the link between MPs and constituents weaker." The word "weaker is crossed out and replaced with "stronger". The post text reads, "Some argue that a system of Proportional Representation would weaken the link between MPs and constituents. This is a myth. Whether via multi-member constituencies or an additional member system, Proportional Representation would strengthen the constituency link by ensuring that significantly more of the electorate would be able to contact a local representative who reflects their interests; a vast improvement on the current situation in which 68% of voters nationwide are represented by a candidate for whom they did not vote. Find out more about this and other common myths about PR"
Make Votes Matter Facebook post featuring a Drake meme in which he is rejecting "Gunpowder, treason and plot", and accepting "Making all votes matter equally". The post text reads, "When it comes to achieving lasting positive change for our society in the UK, Drake knows what's what. Happy Guy Fawkes Night, everyone!"