Marketing emails and product descriptions

Examples of product description copy written for limited-time “Today’s Special Value” offers on the qvcuk.com website as well as the copy created for the accompanying marketing email campaigns.

KitchenAid stand mixer

Screenshot of a marketing email with an image of a KitchenAid stand mixer. The copy reads, "Save over £70 based on buying directly from KitchenAid, and set your inner baker loose with this professional quality Artisan stand mixer. Robust and chic, this kitchen essential is also available in 4 interest-free instalments and in four colours."

Screenshot of the KitchenAid stand mixer product description page from the qvcuk.com website. The copy reads, "Discover KitchenAid's classic 125 Artisan Stand Mixer, an incredibly versatile appliance featuring a smooth, rounded tilt-head design that sits elegantly in any kitchen, a quiet, reliable and long-lasting direct drive for fast and thorough mixing, plus a high-quality stainless steel 4.8L bowl to fit all your ingredients. Coming complete with an array of specialised accessories to master specific culinary tasks, unleash your inner baking boss and reach your full cooking potential with this iconic design."

HP Pavillion laptop

Screenshot of a marketing email with an image of a laptop. The copy reads, "Save £110 only until midnight. Work and play on the go for longer with this powerful 15.6" HP Pavillion laptop. Boasting a Ryzen 5 processor, 8GB RAM and Full HD touchscreen display, this Windows 11 device is the perfect way to do a little extra work (or TV catch up) on your commute. Save £110 on this laptop today versus buying it from QVC after our offer ends, and spead the cost over 3 interest-free instalments."

Screenshot of an HP Pavillion laptop product description page from the qvcuk.com website. The copy reads, "Get the ideal work and play combo with this 15.6" HP Pavillion Windows 11 laptop, powered by a Ryzen 5 six-core processor and 8GB RAM. The Full HD touchscreen display is a joy to look at, and the dual-speaker audio, custom-tuned by specialists B&O, sounds fantastic too. Your files will be protected by a built-in finger-print scanner, plus, with an impressive battery life of up to 8.75 hours, it's the perfect portable productivity partner, whether you're using it for university, work or entertainment."

Luxenoa candles

Screenshot of a marketing email with an image of a Luxenoa Home Scenting Collection. The copy reads, "Save over 30% only until midnight. With a saving of over 30% compared to buying items individually from QVC, this three-piece Home Scenting Collection from Luxenoa will add a touch of luxury to your space. Snap it up today in 2 interest-free instalments!"

Screenshot of the Luxenoa Complete Home Scenting kit product description page from the qvcuk.com website. The copy reads, "Bring Luxenoa's fantastic combination of sumptuous scent and iconic style to your home with this three-piece Complete Home Scenting kit. The set features a fragrant jar candle, a reed diffuser and a room spray, all presented in a bold and beautiful black and gold design that will make a stunning decorative feature in any setting, while also helping to later your chosen aroma wonderfully. Looking to share the love? The three-pieces come individually wrapped, so they're easy to gift to your loved ones."

Le Creuset cookware

Screenshot of a marketing email with an image of a Le Creuset casserole dish. The copy reads, "Save £125 only until midnight. With a saving of £125 compared to buying directly from Le Creuset, this cast-iron casserole dish is a fantastic all-rounder. You can pop it in the oven, under the grill or on any hob and it comes in five stylish colours to match almost any kitchen!"

Screenshot of a Le Creuset casserole dish product description page from the qvcuk.com website. The copy reads, "Cook like a pro with this cast iron casserole dish and lid from the cookware masters, Le Creuset. This versatile 4.1-litre pot can be used with all heat sources (including induction hobs) and is perfect for whipping up stews, roasting meat or veggies, preparing soups, pasta and rices dishes, or even baking bread and cakes. The enamel-clad pot retains heat brilliantly and distributes it evenly with a fantastic stick, chip and stain-resistant surface to help you on your way to Michelin Star-quality cooking!"