‘The Eidolon’s Escape’ in the 2020 IFComp

As part of a personal foray into the field of Narrative Design, I’ve created a piece of interactive fiction for the 2020 IFComp called ‘The Eidolon’s Escape‘. If you’re interested in playing through this choose-your-own-adventure style text-based game, please check it out among the 104 entries into this year’s competition. If you do play throughContinue reading “‘The Eidolon’s Escape’ in the 2020 IFComp”

Bedding in new tools and UGC campaigns

At QVC UK customer engagement and fostering a sense of community were key objectives for the social channels and it was decided that the best way to help generate more engagement from the already active audience would be via user generated content. Our followers had already demonstrated a propensity towards sharing images of their QVCContinue reading “Bedding in new tools and UGC campaigns”

Taking the plunge

A little over 13 years ago I started my first job of any real substance as a maternity-cover copywriter for a well-known retailer. I won’t mention them here but if you’ve a little tenacity and upwards of 60 seconds’ research time to spare, I dare say you’re only a few clicks away from cracking thatContinue reading “Taking the plunge”